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Saturday, September 20, 2008



So many ads on TV are misleading. The ad on TV where several people are eating Honey Nut Cheerios is touting the benefits of eating Cheerios to lower cholesterol. Although it is known that eating oats and oat bran lowers cholesterol, this is negated with the addition of honey. Sugar (honey being a very concentrated form of simple sugar) is known to lower HDL’s, the good form of cholesterol, thereby, relatively increasing the bad cholesterol. If the people in the ad were eating plain Cheerios, that would be one thing, but they are not. They are eating Honey Nut Cheerios.

Another food ad is Campbell’s Soup ad touting that the soup is made with low sodium natural sea salt. Regular salt is almost 100% Sodium Chloride. The composition of sea salt can be ascertained from what is contained in seawater. The amount of sodium and chloride are so high that they overwhelm all the other components. Essentially, the amount of sodium are not much different than in regular salt. Because of all the other components sea salt tastes different than regular salt.

If you are interested in the composition of sea water, google sea salt and view the posting Wikipedia has. I was unable to reproduce the chart in this Blog.

So the ad is very misleading when it refers to sea salt as low sodium. But it surely sounds that using sea salt would make the soup more healthy to consume. It may well be because of the other micronutrients contained in sea salt. But, it is not low sodium.

Another ad is where a man, an prominent actor on Law and Order, is touting the benefits of buying gold. He states that “gold will never be worth zero.” Although in one way this statement is true, in another way it is not. If you buy gold at $800/ounce and the price of gold goes down to $400, the gold you purchased is worth 50% less than your purchase price. It is true it is not worth zero, but your gold has lost half of its value. This is no great consolation. For you in this case your gold is worth less than zero.

One must remember that the ad makers use well known people who they think the public trusts. You want to believe these people even though they tell you a falsehood.

So be very careful what you see and believe on TV. Should I mention those individuals running for public office. Look back and tell me what and how many politicians do after they get elected what they promise while they were running for office? I will answer that. Very few.

nicola michael (c. Tauraso, M.D.)
Director, Tauraso Medical Clinic
Web site: www.drtauraso.com
Blog site: http://www.drtauraso.com/blog/index.htm
Email: drtauraso@drtauraso.com



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